La Maison du Chocolat is celebrating Christmas!
Discover poetic merchandising
For the Christmas holidays, Olinda transformed La Maison du Chocolat's window display, creating, manufacturing and installing a magical scene where paper-cut snowflakes dance with the delicacy of a winter symphony.
Drawing on the DNA of La Maison du Chocolat, Olinda created custom window decorations and poetic merchandising to ensure the success of the project.
In the wintry atmosphere of Parisian streets, the sweetness of cocoa invites passers-by to succumb to the gourmet temptation revealed behind delicately decorated shop windows.
An enchanting window display of paper snowflakes
Snowflakes dance across the storefront, which becomes a living painting framing the windows, where each snowflake has been delicately cut from gold-mass tinted paper. The snowflakes were created by superimposing several sizes and shapes, with spacers to give them more presence in the windows.
Olinda's expertise is represented in the hand-crafting of each snowflake, with clever multi-material assembly and exemplary quality. The white snowflake stickers glued to the display cases create the illusion of soft, suspended snow. Subtly diffused, subdued light highlights the delicate shadows of the snowflakes, adding enchanting depth to the overall window display. The whole becomes an invitation to plunge into a sweet world where the passion for chocolate blends with the poetry of winter.
A staged window display
At the heart of this staged window display, chocolate creations come to life like sparkling jewels amid ephemeral gold and white. The delicately decorated boxes recall the gifts wrapped under the tree. Snowflakes scatter across the steles, allowing the boxes to soar to new heights.
A poetic and delicious invitation
The magic happens inside the stores, with the printed visuals of the niches continuing to tell the sweet story of La Maison du Chocolat's snowflakes, creating a gourmet landscape with uncluttered merchandising.
Shades of milk, dark and white chocolate blend harmoniously to evoke the diversity of the flakes that twirl in the icy wind. The delicate shapes of the chocolates evoke the crystalline perfection of natural snowflakes, capturing the very essence of winter.
A visual symphony to fall in love with!
In this Christmas setting, every detail has been thought through with precision, from the chocolate snowballs to the silver leaves decorating the truffles, creating a visual symphony that captures the imagination.
Through this enchanting scene, we convey the comforting warmth of the creations while celebrating the cold season with the elegance of paper-cut workmanship and finishes.
The paper-cut snowflakes seem to whisper a magical tale that unfolds with each tasting, inviting passers-by to succumb to the exquisite temptation that awaits them inside this enchanted house.
